The Daily Donut

branding package; Adobe Illustrator, Adobe InDesign, & Procreate

This was a brand package project I put together with a partner. The prompt was to create a brand package for whatever we wanted, so we did!

The idea was to make a donut brand that was bright and fun. We decided that there wasn't anything more fun than donuts and pastel colors, so we ran with it. There are special donuts on the menu that change every day so we combined it with a serif font and marketed it  similar to a daily news brand.

We created a brand guide, logo, character, menu, billboard, Instagram post mockup, and sticker set, among other pieces.

I did the majority of the Illustrations and designs while my partner focused on the presentation slides and coming up with ideas.

This package and presentation earned fourth place at the Future Business Leaders of America District Competition